We should be able to verbally "paint a picture" that articulates the problem, who has the problem, and the proposed solution.

U-Factor (User Factor). This is tracking how you’re able to convert your Demand Users into becoming your Supply Users.

Marketplace Studio's take on intentionally adding friction to a UX.

Darren is an avid startup supporter and innovator with over 7 years of diverse experience across multiple sectors. Having started out in...

Golden Path or Sticky Workflow Every marketplace platform is going to have a “Golden Path” or a “Stick Workflow” that your Power Users go...

What is an MVP? A Minimum Viable Product is what startup founders use to prove that their target audience will use & pay for the product...

What is a Product Manager? There are many different ways to describe the sole purpose of a PM. Some call it the User’s Champion, The CEO...

You’re a non-technical person ready to start your first or second tech startup and you know that nothing will get in the way of your...

Inspiration -> Innovation You have this amazing idea that hasn’t been done before, or at least, hasn’t been done well before. If you...