Master the A-CAR Method for product management success. Attract, convert, adopt, and retain users to drive growth and loyalty.

Discover key strategies to enhance user adoption in your marketplace, turning casual visitors into loyal users as a Non-Technical Founder.

Welcome back to the A-CAR series! This blog will explore the importance of conversions for non-technical founders building a marketplace.

Once you have the attention of the ideal user group, do you have the means to convert them, make them adopt, and effectively retain them?

It is a not-so-unique process that blends everything but remains agile enough to morph into the mould of most marketplace startups. 

I often found myself confronted with questions that might be perceived as 'stupid' by experts.

At first, we called it a 3D Business Plan because we saw that traditional Business Plans are very 1-Directional, up and to the right.

The Flounder Effect: Understanding What You Don’t Know Entrepreneurship can mean and look like many different things, but this blog will...

What Is Opportunity Mapping How are you able to evaluate what Epics should be designed and then developed next? How do you ensure you’re...

This was providing more and more proof that Design Thinking was an absolute necessity for future Product Discovery & Development.

The primary purpose of removing your ego when creating a marketplace is to ensure you become more compassionate and empathetic to your users

Not all KPIs are 1-dimensional - Repeat User Actions can dramatically affect a KPI, so it is important to Segment Users based on their Time

We went from an average of ~63% successfully converting on the Signup Process to a proven 76%.

An Excessive Founder's Commitment As Founders & Entrepreneurs, we have a special duty to continuously solidify and explain our vision for...

We should be able to verbally "paint a picture" that articulates the problem, who has the problem, and the proposed solution.

U-Factor (User Factor). This is tracking how you’re able to convert your Demand Users into becoming your Supply Users.

Marketplace Studio's take on intentionally adding friction to a UX.

Golden Path or Sticky Workflow Every marketplace platform is going to have a “Golden Path” or a “Stick Workflow” that your Power Users go...

What is an MVP? A Minimum Viable Product is what startup founders use to prove that their target audience will use & pay for the product...

What is a Product Manager? There are many different ways to describe the sole purpose of a PM. Some call it the User’s Champion, The CEO...